The basic level of creativity is doing, which requires a minimum amount of interest. This happens when we use a notebook already made in the industry and bought from a shelf. The second is adapting. This action is made to personalise and change an object you already have. You could create a back pocket, or insert post-its to create more space. The third level is making. This happens when we build a notebook from scratch but we follow predetermined patterns. This action needs more time and energy. The last level is creating. Creating is making something that does not yet exist. It relies on the use of raw materials and the absence of pre-existing rules.