I'm Alice. This website is part of my graduation project for the Master of Arts in Fine Art and Design: Experimental Publishing, in which I look at the way techno-solutionism is applied in food. More specifically, I'mdeconstructingwhatI'veidentified
I'm Alice. This website is part of my graduation project for the Master of Arts in Fine Art and Design: Experimental Publishing, in which I question the role of technology in the development of innovative food. More specifically, I'mdeconstructingwhat
I've identified as the meal-replacement phenomenon, an ideology, culture, community and, ultimately, range of products that have emerged out of Silicon Valley'stechno-solutionismapproachtoproblemsolvinginthepast5years,andhave
spreadoutacrosstheWesternworld.
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Inmyresearch,I've taken a closer look at the culture of quick-fixes for complex problems, and the role of meal replacements within societies which value the authoritative roles of tech innovators and their potential to impact the way humans live. I've
alsoengagedwiththecommunitiesandindividualswhofindcomfortandreassuranceinthesequick-fixes,whilesometimesstrugglingwithmuchdeeperissues.I've embodied my research by the means of changing my diet, I'vehadcountless
"Is It Time to Eat, Or Is There No More Time to Eat"isavideoessaythatcomplementsmyresearchonmealreplacements.Asopposedtoabroaderlookonthetopic,thevideoessayfocusesontheissueofsolvingproblemsthroughthemeansoftechno-solutionism.It'sbuiltintheformofavlogwhichrespondstoandexistsinthesamespaceastheseaofreviews,unboxingandtastingvideosthatexistwithinthecultureofmealreplacements.
"Is It Time to Eat, Or Is There No More Time to Eat"isavideoessaythatcomplementsmyresearchonmealreplacements.Asopposedtoabroaderlookonthetopic,thevideoessayfocusesontheissueofsolvingproblemsthroughthemeansoftechno-solutionism.
Thereisa<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="theory_of_evolution"title="Theory of evolution ">theoryofevolution</span>thatsaysthefollowing:thedevelopmentoftheHomoSapiensbrainhappened
mainlyduetothediscoveryoffire,andsubsequentlycooking.Byusinglessenergytohunt,andspendinglesstimechewingrawfood,the<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="brain"title="Cooking Up Bigger Brains">humanbrain</span>hadincreasinglymorespaceandtimetodevelopnewactivities,ponderuponitssurroundings
alsorepresentedacatalystforhumanstobecomesocialbeings,whichbecamemorecivilizedandintrospectivewhilesittingaroundthecookingfire<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="cooked"title="Cooked: A Natural History of Transformation">(Pollan,2014)</span>.Butwhileeverybodybenefitedfromthepositiveaspectsofcookedfood,
Womenhavebeenpushedtowardsdomesticworkeversincetheevolutionfrommoreequalhunter-gatherersocietiestosettledagriculturalsocieties<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="women_opression"title="Engels and the Origin of Women's Oppression">(Smith,1997)</span>.Traditionally,menprovidedthefood,earnedatfirstbyhunting,andlateronthroughtheir
displaywas,andstillis,associatedwithmen(Cairnsetal.2010).Inmanyhouseholdsitisstilloftenconsideredaspecialoccasionwhen<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="man_cooking"
However,themoretimewespendwatchingchefscookmealswe’llnevergettoeat,thelesstimewespendcookingforourselves.Inthepastdecades,studieshaveshownthatcookingtimehasdeclined(Pollan,2014;<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="home_cooking"
title="The Slow Death of the Home Cooked Meal">Ferdman,2015</span>).<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="cooking_timetoeat"
title="Cooking is not for everyone">Lesscooking</span>intheaverage
consume.“Foodbecomesjustanothercommodity,anabstraction.Andassoonasthathappenswebecomeeasypreyfor<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="soylent_quote"title="A quote from Soylent">corporationssellingsyntheticversions</span>oftherealthing-whatIcallediblefoodlikesubstances.”(Pollan,2014).
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Thephrase<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="woman_place"title="A woman's place">awoman’splaceisinthekitchen</span>,orthehome,hasbeentracedbackasfarasAncientGreece’sAeschylus.
tobe(de)valuedassuch,taskssuchascookingcanbefacilitatedthrough<spanstyle='border-bottom: 2px black dashed;'
v-b-popover.click.html="taskrabbit"title="Taskrabbit fulfills your cooking needs">variousapps</span>.Fromatoolofoppressiondirectedatwomen,foodbecomesataskdelegatedtogigworkersbystartupsandothercorporations.Regardingfoodas
atoolofoppressionhasopenedthewayformanysolutions,somemorerealisticthanothers.The<spanstyle='border-bottom: 2px black dashed;'
v-b-popover.click.html="jetsons"title="Instant food machine from The Jetsons">automationoffoodandcooking</span>hasbeenarecurrenttopicofconversationandspaceforimaginationbothwithinsocialmovements,and
inpopularculture.</p>
@ -86,17 +91,24 @@ export default {
name:'CookingCard',
data:function(){
return{
theory_of_evolution:'<a href="https://www.scientificamerican.com/article/cooking-up-bigger-brains/?redirect=1"> A theory developed by Richard Wrangham, biological anthropologist at Harvard University</a>',
woman_place:'<a href="https://www.barrypopik.com/index.php/new_york_city/entry/a_womans_place_is_in_the_kitchen/"> The origins of the phrase </a>',
theory_of_evolution:'<a href="https://www.scientificamerican.com/article/cooking-up-bigger-brains/?redirect=1" target="_blank"> A theory developed by Richard Wrangham, biological anthropologist at Harvard University</a>',
woman_place:'<a href="https://www.barrypopik.com/index.php/new_york_city/entry/a_womans_place_is_in_the_kitchen/" target="_blank"> The origins of the phrase </a>',
women_opression:'<a href="https://www.isreview.org/issues/02/engles_family.shtml"> "The rise of class society brought with it rising inequality–between the rulers and the ruled, and between men and women"</a>',
women_opression:'<a href="https://www.isreview.org/issues/02/engles_family.shtml" target="_blank"> "The rise of class society brought with it rising inequality–between the rulers and the ruled, and between men and women"</a>',
cooked:'<a href="https://en.wikipedia.org/wiki/Cooked:_A_Natural_History_of_Transformation" target="_blank"> Michael Pollan writes a manifesto for cooking in his 2014 book</a>',
home_cooking:'<a href="https://www.washingtonpost.com/news/wonk/wp/2015/03/05/the-slow-death-of-the-home-cooked-meal/?noredirect=on&utm_term=.3da4866e460d" target="_blank">"Less than 60 percent of suppers served at home were actually cooked at home last year. Only 30 years ago, the percentage was closer to 75 percent."</a>',
brain:'<a href="https://www.scientificamerican.com/article/cooking-up-bigger-brains/?redirect=1" target="_blank"> "Our hominid ancestors could never have eaten enough raw food to support our large, calorie-hungry brains, Richard Wrangham claims. The secret to our evolution, he says, is cooking" </a>',
...thisgoesbeyondadefaultreview.Ratherthandiscussingthephysicalcharacteristicsofoneproductoranother,myanalysisfocusesonthebroadercontextinwhichtheseproductshavedeveloped,highlightsthepatternsoftechno-solutionismthat I've identified as problematic, and deconstructs their benefit claims and potential for becoming increasingly relevant in today'sWesternsocieties.Atthesametime,havingexperiencedsuchadietmyself,italsorepresentsasituatedlookatwhatreplacingfoodentails.
...thisgoesbeyondadefaultreview.Ratherthandiscussingthephysicalcharacteristicsofoneproductoranother,myanalysisfocusesonthebroadercontextinwhichtheseproductshavedeveloped,highlightsthepatternsoftechno-solutionism I've identified as problematic, and deconstructs their benefit claims and potential for becoming increasingly relevant in today'sWesternsocieties.Atthesametime,havingexperiencedsuchadietmyself,italsorepresentsasituatedlookatwhatreplacingfoodentails.
Inthe<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="post_mom_economy"title="The post-mom economy">post-momeconomy</span>(Maney,2015),thereareserviceslikeUbertodriveyouaround,Washiotodoyour
laundry,Deliverootobringyourfood,<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="lot_2046"title="Lot 2046">Lot2046</span>tosendyouregularsuppliesofclothesandgroomingitems,Sleepscoretowake
Inthe<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="post_mom_economy"title="The post-mom economy">post-momeconomy</span>(Maney,2015),thereareserviceslikeUbertodriveyouaround,<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="washio"title="Washio">Washio</span>todoyour
laundry,<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="delivery"title="Can You Make a Living as a Delivery App Bike Messenger?">Deliveroo</span>tobringyourfood,<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="lot_2046"title="Lot 2046">Lot2046</span>tosendyouregularsuppliesofclothesandgroomingitems,<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="sleepscore"title="Sleepscore">Sleepscore</span>towake
youup,and<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="hydrocoach"title="Hydrocoach">HydroCoach</span>toremindyoutodrinkwater.Thesetasks,formsofunpaidlabourtraditionallyreservedforthewomaninthehousehold,aredeemednotworthyofone’salreadylimitedtime,inaculturewherepeoplearebeing
canmanagetheirtimehowevertheywant.Oncemommystoppedprovidingtheseservices,it’stimeforhertobe<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="replace"title="Post-Mom Jobs">replaced</span>withanapp.</p>
Entrepreneursareencouraged,<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="startup_timetoeat"title="What problems are addressed, and how, and by whom?">orratherpressured</span>,tofindsolutionstoproblemstheyarefacingthemselves,andmonetizeeveryaspectoflife.Formany,theproblemtheyfaceisbecominganadultwithtoomuchmoneytospend,and
lot_2046:'<a href="https://www.lot2046.com/">LOT is a subscription-based service which distributes a basic set of clothing, footwear, essential self-care products, accessories, and media content.</a>'
lot_2046:'<a href="https://www.lot2046.com/" target="_blank">LOT is a subscription-based service which distributes a basic set of clothing, footwear, essential self-care products, accessories, and media content.</a>',
washio:'<a href="http://www.thewashio.com/" target="_blank">"We know that your busy schedule will not allow you to do laundry at home, so let us takecare of your laundry - you can take care of what matter most to you"</a>',
productsaswaystodisruptmealtimes.AsexpressedbyHuel’scommunitymanager,“Wewantedtostripitbacktowhatthe<spanstyle='border-bottom: 2px black dashed;'v-b-popover.click.html="purpose_timetoeat"title="What's the purpose of food?">actualpurposeoffood</span>istoprovidenutrition(...)Peopleareveryfocusedontastenow–doesittastegood?
lot_2046:'<a href="https://www.lot2046.com/">LOT is a subscription-based service which distributes a basic set of clothing, footwear, essential self-care products, accessories, and media content.</a>'
lot_2046:'<a href="https://www.lot2046.com/">LOT is a subscription-based service which distributes a basic set of clothing, footwear, essential self-care products, accessories, and media content.</a>',