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% pandoc suggests to use microtypography
\definefontfeature[default][default][script=latn, protrusion=quality, expansion=quality, itlc=yes, textitalics=yes, onum=yes, pnum=yes]
\definefontfeature[default:tnum][default][tnum=yes, pnum=no]
\definefontfeature[smallcaps][script=latn, protrusion=quality, expansion=quality, smcp=yes, onum=yes, pnum=yes]
\setupitaliccorrection[global, always]
\setupbodyfontenvironment[default][em=italic] % use italic as em, not slanted
\usetypescriptfile[bitter]
\usetypescriptfile[compagnon]
\setupbodyfont[compagnon,12pt]
\setupwhitespace[medium]
\setupitemize[autointro] % prevent orphan list intro
\setupitemize[indentnext=no]
\defineitemgroup[enumerate]
\setupenumerate[each][fit][itemalign=left,distance=.5em,style={\feature[+][default:tnum]}]
\setuppapersize[A5][A5]
\setuplayout
[topspace=0pt,
width=99mm,
header=0pt,
backspace=30mm,
height=204mm,
leftmargin=7mm,
leftmargindistance=2mm,
footer=0mm,
topspace=10mm,
rightmargin=9mm,
rightmargindistance=2mm,
bottomspace=3mm,
]
\definelayer[uppage]
[x=135mm,y=62mm,width=6mm,height=67mm]
\setlayer[uppage]
{\tfc {\em {\bf 10}}}
\definelayer[midpage]
[x=135mm,y=132mm,width=6mm,height=67mm]
\setlayer[midpage]
{\tfc {\em {\bf 10}}}
\definelayer[downpage]
[x=135mm,y=200mm,width=6mm,height=67mm]
\setlayer[downpage]
{\tfc {\em {\bf 10}}}
\definelayer[feature]
[x=133mm,y=11mm,width=6mm,height=67mm]
\setlayer[feature]
{\rotate[rotation=90,frame=on,framecorner=round]{\framed[frame=on,framecorner=00]{\tfa feature}}}
\definelayer[implications]
[x=133mm,y=81mm,width=6mm,height=67mm]
\setlayer[implications]
{\rotate[rotation=90,frame=on,framecorner=round]{\framed[frame=on,framecorner=00]{\tfa implications}}}
\definelayer[alternatives]
[x=133mm,y=151mm,width=6mm,height=67mm]
\setlayer[alternatives]
{\rotate[rotation=90,frame=on,framecorner=round]{\framed[frame=on,framecorner=00]{\tfa alternatives}}}
\definelayer[title]
[x=21mm,y=10mm,width=6mm,height=67mm]
\setlayer[title]
{\rotate[rotation=90,frame=off=]{\framed[frame=off,framecorner=00]{\tfa Exclusivity}}}
\definelayer[head]
[x=30mm,y=10mm,width=99mm,height=60mm]
\setlayer[head]
{\switchtobodyfont[bitter,9pt] \framed[width=99mm,height=60mm,frame=off,align={tolerant,width,hz,hanging}]{\kerncharacters[0.03125]{
Exclusivity is the outcome of an agreement. Video streaming platforms often have exclusive content, as do some music streaming services. In 2010 The Beatles' catalogue appeared exclusively on iTunes. Nowadays, Stranger Things can only be watched on Netflix. These contracts and arrangements attract users to platforms, they are advertisements. Content makers may make content specifically for subscribers and seek to monetise their creations through platforms such as Patreon. Here, exclusive content is implemented in a different way: users make payments primarily to content producers. Rewarding people with exclusive or limited-edition content also prevails on crowdfunding platforms.
}}}
\definelayer[torso]
[x=30mm,y=80mm,width=99mm,height=60mm]
\setlayer[torso]
{\switchtobodyfont[bitter,9pt] \framed[width=99mm,height=60mm,frame=off,align={tolerant,width,hz,hanging}]{\kerncharacters[0.03125]{
Limiting content to a particular platform makes the content scarce, rather than abundant, and putting the additional strain of having to pay to see exclusive content limits the user group to people who can afford it. The material is restricted to a select audience of platform users. Tight controls are placed on the distribution of content. The platform seeps into the experience of engaging with the content. In the same way that a cinema houses a film, the platform lingers in the background and gives a tone to the experience. It's possible to get lost in the content, but the platform remains.
}}}
\definelayer[legs]
[x=30mm,y=150mm,width=99mm,height=60mm]
\setlayer[legs]
{\switchtobodyfont[bitter,9pt] \framed[width=99mm,height=60mm,frame=off,align={tolerant,width,hz,hanging}]{\kerncharacters[0.03125]{
Exclusive content can always be leaked and shared once one of the members who has access to it decides to disperse it. Whole communities and platforms form around a lack of access to content and resources. There is always a question of what content is ethical to steal and distribute without permission.
}}}
\setupbackgrounds[page][background={feature,implications,alternatives,title,uppage,midpage,downpage,head,torso,legs}]
\starttext
\framed[frame=off]{}
\stoptext