diff --git a/README.md b/README.md
index b79707c..3b165e0 100644
--- a/README.md
+++ b/README.md
@@ -144,19 +144,19 @@ platform-is-the-problem.mkxl.
 \externalfigure[{../maps/maps.pdf}][page=23]
 ```
 
-What is this code doing? The first two \'`\externalfigure`{=latex}\'
+What is this code doing? The first two \'`\externalfigure`\'
 commands instruct ConTeXt to insert into the main typesetting area two
 feature pages: 21 - Blocking Content and 22 - Curating Content. These
 features are single-page pdf documents. The next two
-\'`\externalfigure`{=latex}\' commands instruct ConTeXt to typeset two
+\'`\externalfigure`\' commands instruct ConTeXt to typeset two
 further images: page 22 and page 21 of maps.pdf. Note the order of the
-pages across the first four \'`\externalfigure`{=latex}\' commands: 21,
+pages across the first four \'`\externalfigure`\' commands: 21,
 22, 22, 21. This micro-structure is required to ensure that the map
 printed on the reverse of the feature page corresponds to the feature
 itself. You might like to experiment with this layout for a different
 reading experience or keep it as is.
 
-The third \'`\externalfigure`{=latex}\' command instructs ConTeXt to
+The third \'`\externalfigure`\' command instructs ConTeXt to
 typeset feature 23. As this is the last page and it is an odd number,
 it\'s necessary to add two blank pages in between the feature and the
 corresponding map. This ensures that the map is on the reverse side of