How do you chose a particular programming language, a coding style, a development environment and ecosystem, an infrastructure where to run the code, and so on?
These are **not just technical choices**, but rather coding contingencies.
These contingencies are situated in precise economical, cultural, creative, political, and technical contexts. Programming then is not just sharing code, but sharing context. It's providing a perspective to look at the world before attempting to get some grip onto it with a script.
How to offer a point of view through the lens of software?
Who get to participate in this process of making meaning?
How to create a discourse for the code to inhabit?
How to stretch the affordances of code, besides, technicality, marketing, and advertisement?