- The element of surprise is a highly appreciated aspect of the loot box.
- The loot box is like a secret treasure that is usually not worth the money you pay for it, or the expectations you have for it, but that is somehow exciting.
- I think the addictiveness is very connected to the surprise mechanism, I think that anticipation moment is what is addictive. How that makes you feel. Anything is possible.
- Of course then you open it and its disappointing. But there is a moment before opening it when ANYTHING is possible. I like that state of being.
- It's like the cat in the box, is he dead is he alive, he is both until you open the box.
- surprise
- an entertaining element
- it keeps the players hooked to the game by using an element of surprise
- Strong emotional reactions are tied to finances.
- pleasure
- thrill
- excitement
- desire
- microtransaction
- the user would pay weird amounts of money to obtain something new.
- you will get better if you buy one
- designed to be addictive
- Very real addictive mechanisms
- A repeated scheme that ensures constant spending into virtual game currencies.
- Designed to be desirable and to be purchased again and again
- Some rewards are rare and that makes the loot box desirable
- It puts the player in a condition for purchasing without thinking too much.
- Its timespan is similar to the discount periods or Black Friday.
- Looking under the hood
- "Time constraint or the lack thereof: how does this contribute to the risk/pleasure/adrenaline rush that comes with every loot box unlocking experience?"
- trigger for addictive behaviour
- A loot box is a gambling mechanism, exploitative by design, that promises immediate in-game rewards to the player.
- The rewards of the loot box can affect both the gameplay and the social environment around the game.
- It sets the beat for repeated microtransactions
- it's a repetitive rhythm for the player's temporality.
- It builds a habit by triggering the attention and the emotional response of the player.
- it's fun
- It ensures that the player keeps playing potentially forever