# Your body will make itself heard
##A reflection on the potential end of food, as brought upon by meal replacements
A reflection on the potential end of food, as brought upon by meal replacements
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@ -182,8 +182,6 @@ On the other hand, there is the tendency to explain programming and algorithms u
The previous examples identify a pattern of appropriation within the field of technology, computer science in particular. This pattern applies to terminology, used derogatorily, as well as cultural artifacts, and is reflected in the techno-solutionist ideology associated with Silicon Valley. As I argue in the following sections, this phenomenon becomes materialized in the hyper-processed, reductionist food products generated by contemporary technology corporations, the production of which greatly resembles software or hardware, rather than food.
# Disconnecting the mind from the body
## Socio-political context for the development of meal replacements
The rise of products branded as innovative foods has largely happened in the last decade, originating from Silicon Valley. The latest innovations, such as meal replacements, make promises for an empowered self, with full control over what one puts in one's body. Companies place a lot of emphasis on a scientific approach to selecting ingredients for a particular product, and brand their products as technologically advanced food items. But the process of producing or sourcing the ingredients is almost never exposed, thus further obscuring the processes involved in food production. One notable example is the company Huel, which created a video on YouTube titled *How Huel Is Made*, but failed to actually show their process. Instead, the video described its packaging and delivery system, a fact that was quickly noted in the comments section as disingenuous.
@ -226,9 +224,6 @@ Consuming your meals in the form of a complete food shake significantly reduces
@ -296,7 +291,8 @@ However, with accelerating levels of technological development, and increasingly
# Appendix 1
## Manifesto
**Manifesto**
Based on Michael Pollan's eater's manifesto, "Eat food. Not too much. Mostly plants" (Pollan, 2008), I'd like to add a couple more, however commonsensical they might seem. I encourage the reader to add more of her own.
@ -308,9 +304,16 @@ Based on Michael Pollan's eater's manifesto, "Eat food. Not too much. Mostly pla
* use your kitchen, embrace failure. There is no better way to learn to make your own meals than to fail at it first.
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# Appendix 2
## Excerpt from interview
**Excerpt from interview**
Alice Strete with Matthijs Diederiks on the 16th of November, 2018.
@ -520,3 +523,7 @@ Special thanks to my fellow XPUB comrades, Luke Murphy, Marloes de Valk, Aymeric
