What does it mean to feel 47% happy and 21% surprised? "Choose how you feel; you have seven options" is a video work that revolves around this question as it looks at software that derives emotional parameters from facial expressions. It combines human accounts and algorithmic processing to examine the intersection of highly cognitive procedures and ambiguous experiences. Interrogating the discursive apparatus that is being erected.

Combining his backgrounds in filmmaking and programming, Ruben van de Ven (NL) challenges alleged objective practices. He is intrigued by the intersection of highly cognitive procedures and ambiguous experiences. In his last works he investigates computational quantification of emotions.