User Sentimental eXperience is a web publishing project, questioning and indulging the notion of user experience on the web. The project is rooted from my regret about the narrow scope of interpretation on the term in the current web design industry. The word 'user experience' is indeed such a beautiful one, as it has broad potentials to be understood. -The current status quo, however, seems to define it just with a full focus on making users' efficient performances. Which saddens me. +The current status quo, however, seems to define it just with a full focus on making users' efficient performances. I find the world of web is losing colours and emotions. Through this project I present my belief that the web is a imaginary and sentimental stage and window. The web experience should entail more 'feelings' like inviting, warm, energetic, playful, subtle, nostalgic, cute, etc.