diff --git a/README.md b/README.md
index c43f745..84b30c4 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,15 @@
 hybrideditor
 ============
 
-Pandoc + Ace + Markdown
+Pandoc + Ace + Markdown = Hybrid Workflow Editor
+
+A proof of concept developed in the context of the [Digital Publishing Toolkit](http://networkcultures.org/digitalpublishing/) project, and for the Institute of Network Cultures.
+
+## Live Demo
+
+See a live demo at [http://pandoc.networkcultures.org](http://pandoc.networkcultures.org).
+
+## Running
 
 To run: